Best Curly Haircuts Summer Ideas 2025 to Rock Natural Curls in Style
When was the last time that you let your curls do their thing, like actually do their thing? Summer 2025 is breaking all the rules when it comes to curly hair. We’re seeing volume, layers, fringe, texture—yes, even the messy kind—and I am here for every tousled, sun-kissed strand of it. So if you’re craving a new cut but want to keep your curls in focus (not just “managed”), let’s talk about what’s hot, what’s wearable, and what’s totally you this season. Ready?
Curly Layers with Soft Bangs
Soft layers and curtain-style bangs on naturally curly hair look like something that is so effortless. This trim allows the shape to move, breathe, and, you know, bounce like a dream. I love how the layers frame the face without caging it in, and the bangs soften the whole look with that French-girl ease. This is one of those curly haircuts summer ideas 2025 that looks perfect on medium density curls that want to have their best voluminous life.
To maintain those curls defined and those bangs in check, I’d choose a leave-in curl balm, such as the Bumble and bumble Curl Reactivator. It makes everything touchable and hydrated without the dreaded crunch. A diffuser is your best friend here as well – air-dry if you can, but if you’re running out of time, use low heat and high charm.
To be honest, I’ve had this cut before but with those light, shaggy bangs, it’s a whole new level. It’s playful but still polished. Once upon a time, hairstylist Nai’vasha Johnson said that “curls don’t need to be controlled — they need to be understood,” and this cut feels like it understands that on a soulful level.
What I love most? It’s the summer haircut that has no drama arc to fall. A few styling tweaks, and boom—you’re golden.
Long Loose Curls with Center Part
This look? It’s giving “I woke up like this,” but with the amount of effort that says you do care. Long, loose curls parted down the middle is one of the most classic curly haircuts summer ideas 2025 if you are a fan of minimum cutting and maximum elegance. It reads classic, but never boring.
I usually recommend a hydrating mousse (like Oribe’s Curl Shaping Mousse) to get this light-as-air definition. Come through when wet with your fingers only – your brush is on holiday this season.
To me, when I comb my curls down the middle, it completely alters the attitude of my appearance. It’s less “styled,” more “cool girl.” You know what I mean? Just like you could go barefoot through a farmer’s market or hit a rooftop party and it would still feel right.
If you’re on the fence about cutting your length this summer, try this style first. It’s a fantastic “soft commitment” choice that doesn’t kill those romantic, flowy vibes.
Curly Bob with Volume and Definition
Short, sweet, and anything but shy – this curly bob is full of energy. The length stops just under the jaw, allowing your curls to spread out and set without making them slump. It’s flirty, liberating and pretty much the curly girl’s version of the French bob. This one should have its minute of glory when we discuss curly haircuts summer ideas 2025.
Here’s a pro tip I live by: scrunch with DevaCurl’s SuperCream Coconut Curl Styler and then pat dry with a microfiber towel. That combo defines but does not flatten, which is everything when you are going for soft volume like this.
I had a similar cut last summer when I was travelling and it was my savior in heat and humidity. People kept asking if I had a “blowout” (nope—that’s just the magic of a well-shaped curly bob). It’s low-maintenance but still looks curated, which is such a gift on days when you’d rather hit snooze.
If you have been contemplating going shorter but are afraid of shrinkage – no worries. Ask your stylist to cut dry, curl by curl. Trust me, it makes all the difference.
Side-Parted Defined Waves
Side parts are making a complete comeback this summer, and honestly? I’m here for it. These waved, a bit messy, but still defined, provide the ideal balance between no effort and “I made an effort”. There’s movement, shine, and a certain degree of understated glam that makes this one of the most wearable curly haircuts summer ideas 2025 for any face shape.
Use a curl-enhancing gel (like Ouidad Advanced Climate Control Heat & Humidity Gel) if you’re battling frizz—it keeps the style glossy and in place while allowing flexibility.
When I turn my part to the side, I see an immediate lift at the roots. It’s like my curls get a mood boost. What’s more, it allows your cheekbones to do the talking – a summer selfie point.
This chop requires little – a good trim every 8 weeks and a diffuser dance on wet hair. It is constructed to appear dreamy as it grows out.
Short Shaggy Curls with Airy Bangs
This cut is pure personality. With tons of texture and feathered bangs, it is full of retro-summer vibes in the best way. Think: carefree street style meets cool-girl confidence. The airy fringe creates an open face while the layered curl pattern adds soft, sculpted edge to it. Indeed, a cut above the rest of the curly haircuts summer ideas 2025.
It is worth spending on a curl cream that holds without stiffness – Pattern’s Styling Cream is my favorite for texture like this. And don’t forget a wide-tooth comb for detangling, ideally while you sing in the shower.
What makes this cut special for me is its versatility in spite of it being short. You can fluff it out, slick it back or let it go wild and it still has its charm. It’s rebellious but refined.
If you’re craving something bold but wearable, this might just be your summer alter ego.
Glossy Short Curls with Lived-In Bangs
If summer had a personality, this cut would be it – fun, flirty, and totally fresh. These are short, bouncy curls that are overflowing with volume and sass, wrapping the jawline in the most flattering way while those soft, lived-in bangs flirt with the brow. There’s a glossy richness to the color and texture that gives the whole thing a luxuriously effortless feel. Certainly, one of the more “instant mood boost” curly haircuts summer ideas 2025.
To keep that bounce and mirror-shine, I’d go for Amika Curl Corps Enhancing Gel with a wide paddle diffuser. It sets definition without making your shape hard and crunchy, but soft and wearable.
What is so interesting about this cut for me is that it is so low-key glamorous. You can wear it for a casual coffee run or with red lips and hoops on a night out, and it works for both. It’s that flexible.
And if you’re not ready to fully commit to bangs, these wispy ones ease you in—they’re there, but they’re chill. As a warm breeze on your cheeks at golden hour.
Airy Shoulder-Grazing Curls
Light, wearable, and oh-so-beachy – this shoulder-grazing curly cut is the embodiment of low-effort charm. It hits right at the collarbones, but with enough length for movement, while those springy coils stay perfectly framed around the face. It’s breezy, but not crazy, and layered just right to let your curls do their thing. Easily one of my daily life curly haircuts summer ideas 2025.
This cut thrives when you layer hydration. I’d suggest Curlsmith’s Weightless Air Dry Cream – particularly if you’re an air-dry addict who still wants that soft, polished finish.
I’ve always been a fan of the in-between length – it has the look of long hair without the effort. And to be honest, it’s ideal for summer when you want something that is still adorable after a nap in a hammock or a swim in the ocean.
If you are not in the mood for radical change, but would like something seasonal, this shape is the perfect compromise. Easy to tie up, fluff out, or leave loose.
Mid-Length Shag with Piecey Fringe
Now this is a curly shag done right. The length is just above the bust, which is long enough for drama when moving, and the layered fringe gives that nonchalant rocker edge. It’s a bit wild, a bit sultry, and just structured enough to not go into chaos. I love this look for the way it straddles the line between cool and carefree – completely on our curly haircuts summer ideas 2025 radar.
Apply Not Your Mother’s Curl Talk Defining Cream to separate texture and give a defined curl pattern without losing volume. This type of cut does not require much.
When I went for a shag a couple of years ago, it was not until I embraced a bit of frizz and embraced the messiness that it really hit. That’s where the personality resides – in the unfinished edges, the feathered bangs, the imperfect part.
This cut doesn’t ask you to tame your curls. It dares you to let them speak. Loudly. In your own dialect.
Casual Side Volume Layers
Some curls want to be the star of the show – and this haircut gives them the spotlight. With a deep side part, and cascading layers that create soft volume, this style has a natural ease to it. It’s that “second-day curls are even better” vibe that is particularly appropriate for long summer days. This one is soft and side-swept and ideal for curly haircuts summer ideas 2025 that combine beauty and practicality.
For such a light and luxurious look, a curl refresher such as Maui Moisture Curl Quench + Coconut Oil Mist is my non-negotiable. A little spritz or two brings shape and scent back to life in one fell swoop.
Personally, I love when a haircut gives me options. You can flip the part for drama, add a barrette or twist one side back for a quick picnic updo. It’s fuss-free with room for play.
After all, summer curls are not always well-behaved, and this cut does not expect them to be. It invites them to shine on their own terms.
Extra Long Curls with Curtain Bangs
This one’s for the girls who love their length and are not shy to wear it. Extra long, voluminous curls with curtain bangs give this cut a vintage drama that is still modern. It’s romantic, bold and oozing with movement – perfect for twirling under string lights at an outdoor dinner party. It is the power look of curly haircuts summer ideas 2025.
Weekly deep conditioning is a must to keep curls this long happy. I swear by Briogeo Don’t Despair, Repair! Deep Conditioning Mask-the bounce and hydration it provides is unparalleled.
I’ve had curtain bangs before but with long curls, they are even more interesting. It’s instant dimension and they grow out gracefully, which is a bonus.
Long curly hair is a statement, but this one makes it feel like a playful one and not an overwhelming one. It’s a lesson that curls can be soft and strong at the same time.
Big Halo Afro with Soft Bangs
This bold, rounded halo cut is unapologetically powerful. The volume is sky-high and even as a sky, circling the head like a crown from curls. And those bangs? Softly defined and slightly uneven, but that is what keeps it modern and full of movement. This cut is a loud, proud statement, one of the most iconic curly haircuts summer ideas 2025 for the natural texture lovers.
Caring for this style starts with moisture—lots of it. I would suggest Camille Rose Curl Love Moisture Milk for daily softness and stretch. Also, purchase a pick comb to fluff and sculpt without breaking the curl integrity.
I remember seeing a similar shape on a girl in a music festival and wanted to replicate it immediately. There’s just something magnetic about hair that will not be pushed into the background. It speaks without words.
And yes, this cut could get you stopped on the street and you will love every second of it.
Polished Shoulder-Length Spiral Curls
If you are the one to stick to the classics but you want a little bit of shape, this one is for you. These spiral curls are just at the shoulders, complemented by long layers and soft side parting. The curls are soft, defined, and have a healthy shine that is completely elevated. This could be one of the most wearable curly haircuts summer ideas 2025, especially if you want to go from office to weekend without a hitch.
To maintain hydrated and frizz-free curls, use Rëzo’s Curl Define Hair Serum – especially if you are a fan of a glossy finish. Apply it on damp hair and use a cool-shot diffuser blast for softness.
To me, this cut feels grown-up without being boring. It’s the one I would put on when I want to feel “done” without making an effort. It’s also perfect for showcasing earrings, just saying.
A little shine, a little bounce and a whole lot of charm – this is that low-maintenance, high-impact summer energy we all need.
Layered Curl Cascade with Lifted Roots
This haircut adds a quiet drama that is easy to fall in love with. The top is raised a little, creating the illusion of height, and the rest of the curls fall in natural, flowy waves. It is airy, effortless, and gently dimensional – a wonderful example of relaxed structure done well. It is the type of curly haircuts summer ideas 2025 that is suitable for date nights and lazy mornings.
To get this kind of separation and volume, I always reach for Treluxe Hi! Definition Curl Enhancer Styling Gel. It defines without pulling the curls down, which is important for this type of movement.
There is something intimate about this cut – it seems like the kind of style that does not try to impress but does it anyway. You wake up with it, shake it out, and it just works.
It’s laid-back, friendly, and extremely wearable—your most comfortable oversize tee, but with a lot more polish.
Voluminous Curls with Curved Bangs
There is something ultra-romantic about this cut – the combination of face-framing bangs and cascading curls that soften the whole silhouette. It gives the volume without going all glam, maintaining the natural look with the texture and shape. Easily one of the dreamiest curly haircuts summer ideas 2025, especially if you’re leaning into soft, feminine lines.
This cut loves a good curl cream. I would use SheaMoisture’s Coconut & Hibiscus Curl Enhancing Smoothie, especially on damp hair for max bounce and definition.
What attracted my attention is that these bangs are so wearable. They merge into the curl pattern rather than sitting on top of it and this makes them a good low-risk fringe option.
It’s the kind of summer hair you desire when you’re making that spur of the moment weekend getaway or going to a garden brunch. Soft. Sweet. And secretly a little bit sexy.
Beachy Highlighted Curls with Face-Framing Layers
This look practically glows. Natural-looking highlights and strategically added face-framing layers make it seem like summer in a hairstyle. The length allows the curls to breathe and the layers allow the highlights to come through like sunshine on a beach day. Without any doubt, one of the most radiant curly haircuts summer ideas 2025.
Color-treated curls need extra love. I would definitely recommend the use of Olaplex No. 3 Hair Perfector once a week to maintain the color and keep the curls happy.
Each time I’ve lightened my curls, I get scared about damage – but this look shows it can be done softly and stunningly. The key? A stylist who gets curls and a post-color regimen that treats your hair like royalty.
This style provides “main character energy” in the most natural way. Golden, soft, and sun-drenched—just like your favorite summer memory.
Rounded Bob with Tousled Texture
This airy, rounded bob is the maximum charm with minimum effort. The volume is nicely spread throughout the crown and the slightly layered cut gives it that soft tousle that makes the whole look breezy and summery. It is structured enough to be styled but relaxed enough to shout freedom – which is why I love it as one of my favorite playful curly haircuts summer ideas 2025.
For maintaining the shape full yet light, I cannot do without Verb’s Curl Foaming Gel. It adds a little lift without weighing down the curls and drying them out.
What I love in this is the flirtiness of it all. You can run your hands through it, shake it out during the middle of the day, and still look fabulous. It’s effortless, your favorite black tank and gold hoops – it just works.
This is the haircut you wear when you’re ready for fun. It’s youthful, confident, and always a little bit mischievous.
Blonde Curly Lob with Soft Layers
A curly long bob (lob) is the happy medium we all need sometimes—and when paired with warm blonde highlights and gentle layering, it becomes an easygoing showstopper. This cut is just at the shoulders with just the right swing and face-framing lift. It’s a sun-kissed look that combines polish with effortlessness – a definite showstopper in curly haircuts summer ideas 2025.
If you’re a blonde curly girl (or plan to be), don’t skip Kérastase Blond Absolu Masque Ultra-Violet once a week. It pushes brass away and gives you that fresh-salon brightness.
When I had a lob like this, I enjoyed how easy it was to handle – it didn’t feel short, but it didn’t weigh me down either. Plus, those curls hit just right around the collarbone. You feel cute without trying.
It’s a sweet spot cut, flattering, fresh, full of movement. Perfect for long lunches and late sunsets.
Tapered Pixie with Soft Definition
Let’s talk bold. This tapered curly pixie is edgy, modern and surprisingly soft on the edges. The top has just the right amount of curl to play with texture and the sides are closely cropped to give it definition and structure. If you are in need of freedom and self-confidence in one snip, this is one of the most daring curly haircuts summer ideas 2025 you can try.
Make curls defined and touchable with Design Essentials Almond & Avocado Curling Crème – a dab will give you definition without stiffness.
I’ve witnessed this look turn into a complete metamorphosis for people – an actual shedding of weight. It’s empowering and expressive. And it dries in five minutes. Hello, summer freedom.
It’s all about attitude here. It says, “I know who I am.” And it’s low-maintenance with high style payoff.
Volumized Long Curls with Side Part Drama
We are crazy about a dramatic flip, and this long curly look delivers it in waves – literally. Full, voluminous curls tumble from a deep side part to give a natural lift and face-sculpting silhouette. It’s glam but not overdone and definitely needs a place in your curly haircuts summer ideas 2025 mood board.
Mielle Pomegranate & Honey Coil Sculpting Custard is my recommended product for hold and volume control. Apply from roots to tips and scrunch for an added bounce.
There is something about flipping your part that changes your whole vibe. It’s confidence-boosting. Flirtatious. And slightly dramatic in the best way.
If you want to be the leading character but still keep things on a low-key, this cut is able to strike that balance perfectly.
Textured Mid-Length Shag with Full Bangs
This style is the epitome of cool-girl summer energy. Mid-length curls arrive at a thick, curtain-style fringe for a well-balanced cut that is filled with volume, edge, and lived-in texture. The shag influence is strong, but toned down by the movement of curl, making it a serious contender in this season’s curly haircuts summer ideas 2025.
I’d hydrate this look with Innersense Quiet Calm Curl Control. It adds that creamy softness without making things heavy – a great everyday product.
Every time I want to feel fun again, I always go back to shags. There’s a rock-and-roll feel, for sure, but the curls tone it down so you’re not overdoing it. It is expressive, as if you are saying to the world “This is me” with every bounce.
And those bangs? They give your eyes the spotlight. Like eyeliner… but in haircut form.
French-Shag Energy with Bangs
There is something mystical in the combination of shag and curls. This trim exudes a lot of effortless-French-girl vibes with layers that add a bouncy frame and long fringe that blends into the rest of the texture. It’s not too defined, but that’s the point – it’s supposed to appear as if you woke up like this, slapped on some lip gloss, and walked out the door singing SZA.
This style thrives when you embrace volume. To keep the layers looking hydrated (and not frizzy), I like using Briogeo Curl Charisma Leave-In Defining Crème—it’s lightweight, but it gives definition without stiffness. Also: root clips while air drying. Trust me.
I’ve been wearing some variation of this shag since last summer and the compliments never end. It’s playful, a bit messy, and some how manages to make even no-makeup days feel styled. One of the stylists I spoke to referred to it as “the 2025 answer to boring curls,” and I feel that in my soul.
Some people believe that curly bangs are risky, but I’ll say that they are liberating. When combined in this way, you’re not hiding your curls, you’re putting them front and center.
Curly Layers with Maximum Lift
Talk about the volume that comes into the room before you come in. This layered curly cut has a lioness quality – bold, rounded, and full of movement from root to tip. There’s a lot of layering going on here, but it’s done with skill to avoid weight on the top whilst maintaining bounce through the sides.
The key with cuts like this? Diffuse on low heat with your head upside down. And put some money into a curl amplifier such as Pattern Beauty Curl Gel – it holds shape but still allows the curls to expand without getting crunchy. Hydration + definition = volume magic.
If you have ever been told that your hair is “too big”, this summer is your time to get even. I love how this cut makes no apologies. It is this almost halo effect that is pure sunshine that is created by the lift at the crown.
Would this look be even more impressive if it had golden streaks running through the outer layers? Absolutely. If you are going bold, why not go bold all the way?
Soft Mid-Length Ringlets
If you are not a fan of drama, then mid-length curls with a natural roundness may be your happy place. This cut is all about soft movement and good definition. It’s a little bit longer than shoulder length, with soft layering to avoid the dreaded triangle shape that we all fear.
To avoid the ends from drying out in the summer sun, I’d recommend using Ouidad Advanced Climate Control Heat & Humidity Gel – particularly if you live somewhere where the air is like soup. And don’t forget to scrunch it in when the hair’s soaking wet.
This cut is like a love letter to lazy summer mornings and iced oat milk lattes. It’s lived-in, but polished. It says, “Yeah, I care… but not too much.”
If you’re someone who likes low-maintenance with high payoff, this is your vibe. Add a few layers for bounce and voila, even the most obstinate curls come to life.
Tight Spiral Shape-Up
Let’s talk definition. These curls are closer, smaller in diameter and full of energy. What makes this style so powerful is that it is so well formed – a structured shape that hugs the cheekbones and ends in soft, airy coils. Think of it like architecture for your hair.
For this texture, moisture is non-negotiable. I would always suggest the Mielle Pomegranate & Honey Leave-In Conditioner to keep the softness without sacrificing hold. Co-washing after a few days can also help to maintain that spiraled pattern.
There is a certain elegance to this cut, particularly with strong brows or minimal makeup. I love the way it allows the texture to be the star of the show without having to make a big color change.
This might be one of the most versatile curly cuts of summer 2025—it can be flipped, pinned back, or sculpted into a faux-hawk if you’re feeling bold. It gives options.
Sun-Warmed Wavy Layers
Not all curls are coils—this look rides the line between waves and spirals, and it’s stunning. The hair has been beautifully layered for movement with enough density around the face to give volume without bulk. The lighter golden color adds to the shape and feels like summer in a bottle.
This style thrives on texture sprays. I’m addicted to Moroccanoil Dry Texture Spray for grit without the stickiness. Ideal for those balmy summer nights when you want the illusion of “I just got back from the beach” even if it is just the grocery store.
This is the type of hair that makes you feel confident even on a slow Tuesday for me. It’s tousled but controlled. Stylish, but yet wearable with a tank top or a sundress.
If your waves have a tendency to go flat by noon, some shorter face-framing layers can help to support the lift and maximize the texture that you do have.
Voluminous Honey Halo
The curls are tight, bouncy and unapologetically full – this look is all about volume and glow. The honey-blonde highlights add a sunny, dimensional lift that is made for golden-hour selfies. The shape fits the face the best way possible and the round shape allows every curl to stand up. Fringe curls over the forehead add a playful softness that frames the eyes, while the layered cut ensures the curls don’t weigh down. It’s a curly cut that doesn’t whisper—it sings.
This type of structure survives on moisture and shape control. I’d keep a weekly deep-conditioning session in the rotation (Briogeo’s Don’t Despair, Repair! Mask is my holy grail). Diffusing is not necessary – I love air drying and scrunching with a curl defining cream like Ouidad’s Advanced Climate Control.
To be honest, I would wear this cut during every summer if I had tighter curls. It’s like a celebration of texture that says, “Yes, this is all me.” Curls don’t need taming, they need nurturing, said celebrity stylist Vernon François. This cut proves it.
If you are afraid of going short, consider it as a reboot. Your curls will pop in different ways, catch the light differently, and, well, you may just discover a new level of confidence in those spirals.
Effortless Waves with Subtle Shape
Soft, flowy, and just undone enough – this is that “woke up like this” texture, but make it styled. The shape is long and loose, layers begin beneath the chin to allow the waves to fall in their natural rhythm. There’s movement without chaos, and a little piece-y face framing to soften the look even more. The natural brunette is rich and feels fresh but completely timeless.
This is the type of haircut that does not require daily styling. I’d squeeze in some salt spray for texture and possibly curl the ends with a wand if humidity ruins the shape. A bit of dry oil mist will keep the frizz away and give that nonchalant sheen.
I’ve always been a fan of cuts like this for in-between periods – when you’re growing out a shorter cut or embracing your natural texture more. It gives you options without commitment. Plus, it’s incredibly low-maintenance for summer.
What’s missing? Maybe a subtle balayage if you’re craving dimension. But to be honest, this cut does a lot without much effort, and that’s its power move.
Amber-Toned Layered Curls
Now this is the definition of sunkissed texture. The curls drop in soft corkscrews, spilling in layers that lift the face and add bounce. The amber-copper tone running through the brown base is what makes this look pop – it reflects the light wonderfully and instantly warms the whole vibe up. It’s got “curly girl in Paris” vibes with a summer rooftop rosé on the side.
Colored curls need extra love, especially with lighter tones. I am religious about using color-safe shampoos and UV-protectant sprays in the summer. Bumble and Bumble’s Curl Reactivator is another fave for those days when the shape only needs a little revival.
This trim brings me back to the moment when I applied warm tones to my own curls for the first time – I felt so much more alive. Something about amber hues against curly texture just works. And no, you do not have to go all over – subtle ribbons can do a lot.
Thinking of trying this? Go for layers that start around the cheekbones. It allows you to wear the cut in full glam mode or chilling in a bun.
Beachy Brunette Bob with Loose Curls
This is your laid-back beach bob, but elevated. The loose curls are not tight and textured, which makes this cut breezy and light-hearted. It is located slightly below the shoulders, which makes it ideal for all those who want to have short hair but not too short. The soft gradient color, dark roots to an ash-bronde finish, gives a sun-kissed hue, without the maintenance of full color.
Cuts like this are summer essentials. I keep the routine simple—curl cream, air-dry, maybe a quick twist-out while it’s still damp. And if you are going close to the ocean, rinse with fresh water beforehand to save the color.
There’s something quietly powerful about a bob like this. It doesn’t scream for attention—but you will get compliments. It is a bold chop for someone embracing their natural wave pattern this summer.
If you hair tends to flatten out in the heat then you may want to ask your stylist for some hidden layers underneath – it adds a lift to the shape without adding bulk on top.
Defined Curls with Contrast Highlights
Okay, now this is a showstopper. The curls are structured, with shape but with volume. But let’s discuss those highlights – the contrast of deep brunette with vivid golden ribbons all over is a true summer drama in the best way. This haircut is custom-made for curly girls who want to turn heads but keep the texture the star.
Keeping bold contrast highlights requires toning to be necessary – purple shampoo once a week, and glossing treatments every 6-8 weeks if you want to keep the brightness. I’d also recommend a lightweight leave-in like Pattern Beauty’s Hydration Spray to fight summer dryness.
There’s something rebellious and radiant about this look. It reminds me of girls dancing in an open-air concert with curls flying all over the place. If you are carefree and camera-ready, this one’s calling.
Need more dimension? Thicker face-framing strands or even a money piece can take this up another notch. But honestly, it’s stunning just the way it is.